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From first click to last click and everything in between, attribution has marketing departments obsessing over the customer journey, pondering precisely which part of it is most important. In the first part of this series, Matt Pigot takes a look at how NASCAR drives better outcomes through internal communication.
Healthcare is ripe for disruption and one of the largest U.S. hospital systems is picking up the pace of investing in nascent firms in the mHealth space. Cedars-Sinai is the largest independent academic medical center in the Western U.S. and it is schedule to soon begin its third cohort in the Cedars-Sinai Accelerator Powered by Techstars.
Can two of the biggest companies in the world slow down the Amazon juggernaut? Andrew Tolve reports.
While dating apps and websites have been around for quite a while, some singles have been offput by swiping and liking. But as Hans Klis reports, the digital dating industry is trying to create some new buzz by getting physical—that is, actually meeting people in person.
A startup aims to make all homes more intelligent thanks to advanced machine learning. After all, smarter homes promise more energy- and cost-efficient dwellings. But it can be hard to make sense of the current situation and costs if you have older appliances that aren’t yet “connected” to the Internet of Things.
As cable viewership crumbles and mobile video soars, the battle for where stuff gets streamed is intensifying. Andrew Tolve reports.
The brand website still has a major impact on the customer experience, according to some experts. So, where does that leave mobile? Susan Kuchinskas examines the latest wisdom for mobile.
The relative anonymity of mHealth is boosting its uptake among patients with STDs. Hans Klis takes a look at the longer-term implications for the tech in the private areas of sexual and personal health as well as beyond…
Ready for Glassholes in the workplace? Google Glass is making a comeback. Andrew Tolve reports.
A city-backed service allows New Yorkers to surf the mobile web on the streets of Manhattan for free and at higher speeds than in their homes. Hans Klis reports from the Big Apple…
Golf app 18Birdies allows users to track and socially share golf scores among friends and for organized tournaments, as well as calculate sidebets in real time, and it offers GPS to aid on-course play. But the ambitious app puts a new spin on sports software by using gamification in a bid to boost engagement and the game of golf.
Half the world still lacks Internet connectivity. Facebook’s Aquila is poised to fix that. Andrew Tolve reports.
Incite Group, New York (21st July 2017): Chief Marketing Officers from 8 major brands will join the Incite Brand Marketing Summit NYC for its 4th year on October 24-25th. This year the event will dig into personalization, content & storytelling, attribution and omnichannel integration.
A number of mobile investment platforms aim to improve the financial habits, and fiscal health of niche markets, targeting minorities and millennials. Hans Klis investigates the early returns…
We all carry around a lot of information, communicate with different people across various platforms, and many of us are setting copious reminders to try and keep our work and personal lives in sync. Astro’s email app promises to integrate it all in one place using AI and now integrates with Slack and offers voice commands courtesy of Amazon’s Alexa.
First came books. Then came retail. Can Amazon disrupt the way we shop for food next? Andrew Tolve reports.
Mobile now dominates internet ad revenue, but is it the best bet? Susan Kuchinskas reports.
Skype desperately wants to be cool again. Can its latest update pull it off? Andrew Tolve reports.
Greenfly, a content platform with an “inside baseball” name, has grown beyond its sports roots in a bid to simplify the process of creating and sharing content.
Google’s latest offering puts AI and machine learning in the palm of your hand. Andrew Tolve reports.