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In an extract from our new 'Incite State of Marketing' white paper, we investigate the top five priorities for marketers in the year ahead.
Confusing customization and personalization is common, but there’s a world of difference between the two.
Mobile payments are thriving in a country where street-smart Brazilians prefer not to have a lot of cash in their pockets.
Smartphones have changed people’s lives in a number of ways, but one of the most dramatic uses may be its use to save lives. That is the raison d'etre of the non-profit Malaria No More. It seeks to be the first mobile-only campaign to defeat a disease.
Microsoft’s smartphone division continues to hemorrhage jobs, as Google launches a suite of impressive mobile platforms and devices at its annual I/O Developer Conference. Andrew Tolve reports.
Susan Kuchinskas examines the hiccups and potential of EMV-enabled credit card transactions. Could m-payments see the biggest benefit?
The National Retail Foundation gives U.S. retailers a mixed report card for their multichannel efforts. And as Susan Kuchinskas reports, there are plenty of missed opportunities.
YouTube begins beta testing a new messenger service, as Apple tries to steady the ship with a massive investment on the ride-hailing front. Genius or desperate? Andrew Tolve reports.
As Brazilian authorities struggle to contain Zika infections and two diseases transmitted by the same mosquito, a number of smartphone applications have joined the fight. Camila Fontana reports from São Paulo
The venerable New York Times remains one of the most read U.S. newspapers in print and online, but it is adapting to include mobile first strategies. David Perpich, senior VP, Product, for The New York Times works with multiple departments including the newsroom, marketing, design, and of course, tech to help chart that course to reaching more readers on mobile devices.
Commuters and urban dwellers alike face perplexing problems of mobility each day; that is the same commute can be considerably longer or more arduous on a given day than the “normal’ routine.
Snapchat indulges big-time video aspirations, Facebook and Amazon just keep on making money, as the smartphone market suffers a brutal quarter. Andrew Tolve reports.
Why is the coffee giant seemingly the only one to get mobile payments right? Susan Kuchinskas examines why so many customers use the Starbucks app to get their caffeine fix, and what other companies may divine from the coffee company’s success.
The Selfie is not just for the Kardashians and Millennials, now MasterCard wants you to authenticate your online payments with one. Ella Williamson investigates MasterCard’s new pilot scheme, nicknamed “Selfie Pay”.
The world's largest social network has evolved into a mobile-first destination.
Samsung brings the flip phone back, HTC launches its new flagship HTC 10, as Facebook turns live streams into a social bonanza. Andrew Tolve reports.
Sony, General Motors, Canon, eBay, Ford Motors, Qantas Airways, Dollar Shave Club, Cisco, Jeep, Bud Light, Hyatt, Phillips, Barclay Card, AVG, Dell and Comcast are among finalists being shortlisted for this year’s Corporate Social Media Awards.
Beacons were labeled as the next great thing in retail several years ago, but they have yet to live up to that designation. Brendan McNally examines whether the skeptics are correct or if beacons are about to shine.
More than 100 million people tuned in to watch the National Football League’s Super Bowl 50. Party goers, Super Bowl commercial watchers, and the uninitiated were treated to additional insights into the actual gridiron action, which fans have come to take for granted over the past two seasons.
The so-called vinyl revolution in music shows no signs of missing a beat. Consumers in the U.S. bought nearly 12 million albums in 2015, a 30 percent increase over the prior year and the most since Nielsen Music began tracking sales in 1991.