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Delivering the personal touch: don't creep out your customers

Matt Pigott, (Feb 14, 2017)

Last in a four-part series on personalization in 2017

Delivering the personal touch: why more brands are turning to voice

Matt Pigott, (Feb 14, 2017)

Third in a four-part series on personalization in 2017

More platforms. More devices. How are brands making sense of (and capitalizing on) increasing customer complexity?

Matt Pigott, (Aug 31, 2016)

Read this, the last in our three-part 'marketing attribution’ series

The big data well – how will it be tapped into and capitalized upon?

Matt Pigott, (Aug 24, 2016)

Marketing Attribution: Second in our three-part series

Marketing Attribution: data is power, so long as you know how to interpret it

Matt Pigott, (Aug 16, 2016)

Marketing Attribution: first in a three-part series

Content and the platform puzzle: how the Discovery Channel solved it

Matt Pigott, (Jul 22, 2016)

The third and final installment of our three-part series on content and the art of brand storytelling.

Can fewer touchpoints lead to less CMO stress and happier customers?

Matt Pigott, (Jul 22, 2016)

Plus…how Disney is knocking personalization out the park!

To achieve great customer service, perfect the art of technology

Matt Pigott, (Jul 1, 2016)

The first installment of our three-part series on customer service in a digital world

Is face-to-screen better than face-to-face?

Matt Pigott, (Jul 1, 2016)

The second part in our three part series investigating customer service in a digital world

Personalization vs. Customization: What's the difference?

Matt Pigott, (Jun 1, 2016)

Confusing customization and personalization is common, but there’s a world of difference between the two.

Incite asks marketers: Who inspires you?

Mark Kersteen, (Mar 18, 2016)

To learn what’s invigorating the marketers at companies we already want to emulate, we asked them: “What companies and campaigns have inspired you to do better digital marketing?”

Incite asks marketers: What do you think is over-hyped?

Mark Kersteen, (Mar 1, 2016)

Marketers are an optimistic bunch...

Target, Walmart, Kohl's, and other retailers are investing in mobile commerce to strengthen their brands

Matt Pigott, (Feb 25, 2016)

"90% of consumers have their mobile phones with them 24/7."

"A new era": Talking programmatic strategy with Cars.com

Brynn Smith-Raska, (Jan 27, 2016)

We recently sat down with Brett to get his advice and hear his personal experiences with programmatic.

Adidas's strategy for 2020: Personalization, relationships, and restructured data

Matt Pigott, (Jan 25, 2016)

Things are heating up in the realm of personalized marketing.

Social is becoming desiloed: What does that mean for you?

Matt Pigott, (Jan 20, 2016)

In our fifth annual State of Corporate Social Media report, wherein we polled over 1,100 social media and marketing professionals, we’ve noticed some interesting developments.

CMOs from Pearle Vision, Hiscox, AIG debate how to build a brand

Mark Kersteen, (Jan 20, 2016)

At Incite Summit: East, we were fortunate enough to hear some truly thought-provoking discussion from industry leaders about their brand and marketing strategies.

How Marks & Spencer puts the Spark into their Christmas marketing

Matt Pigott, (Dec 18, 2015)

M & S doubles down on digital over the holidays, leading to a massive spike in engagement

The Corporate Social Media Awards Announces Call For Entries

aaronjackson, (Dec 18, 2015)

Recognizing and rewarding social media excellence, achievement and innovation within big business.

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