Comms/PR

Delivering the personal touch: don't creep out your customers

Matt Pigott, (Feb 14, 2017)

Last in a four-part series on personalization in 2017

Delivering the personal touch: why more brands are turning to voice

Matt Pigott, (Feb 14, 2017)

Third in a four-part series on personalization in 2017

More platforms. More devices. How are brands making sense of (and capitalizing on) increasing customer complexity?

Matt Pigott, (Aug 31, 2016)

Read this, the last in our three-part 'marketing attribution’ series

The big data well – how will it be tapped into and capitalized upon?

Matt Pigott, (Aug 24, 2016)

Marketing Attribution: Second in our three-part series

Marketing Attribution: data is power, so long as you know how to interpret it

Matt Pigott, (Aug 16, 2016)

Marketing Attribution: first in a three-part series

Content and the platform puzzle: how the Discovery Channel solved it

Matt Pigott, (Jul 22, 2016)

The third and final installment of our three-part series on content and the art of brand storytelling.

Can fewer touchpoints lead to less CMO stress and happier customers?

Matt Pigott, (Jul 22, 2016)

Plus…how Disney is knocking personalization out the park!

Brand storytelling: how to deliver content that hooks and holds

Matt Pigott, (Jul 8, 2016)

The first installment of our three-part series on content and the art of brand storytelling

To achieve great customer service, perfect the art of technology

Matt Pigott, (Jul 1, 2016)

The first installment of our three-part series on customer service in a digital world

Is face-to-screen better than face-to-face?

Matt Pigott, (Jul 1, 2016)

The second part in our three part series investigating customer service in a digital world

101 shades of grey: why marketers must know, name and tag them

Matt Pigott, (Jun 13, 2016)

To get personalization right, consider what wine.com and Room & Board are doing

Personalization vs. Customization: What's the difference?

Matt Pigott, (Jun 1, 2016)

Confusing customization and personalization is common, but there’s a world of difference between the two.

How to create compelling content: Advice from FreshDirect, AOL, Digiday, and more

Mark Kersteen, (Jan 27, 2016)

This year’s Incite Summit: East led to a wealth of insights and soundbites.

6 tips for keeping in touch with your B2B customers

Jayne Blake, (Jan 26, 2016)

The best way to cultivate loyalty is regular and meaningful communication.

The Corporate Social Media Awards Announces Call For Entries

aaronjackson, (Dec 18, 2015)

Recognizing and rewarding social media excellence, achievement and innovation within big business.

Adapt to - and Succeed With - New Customers, Tools, and Platforms

admin, (Dec 9, 2015)

Update Your approach to Keep Up with Rising Customer Expectations: Your customers are sick of messages that are impersonal, replies that are slow,...

Courage and Authenticity: an extract from the Incite Summit: East 2015 eBook

Mark Kersteen, (Dec 8, 2015)

The following is a summary of the session "Build Meaningful Connection with a Brand That Stands for Something" from Incite Summit: East.

How Toyota, Walmart, and more are marketing to more diverse customers

Matt Pigott, (Dec 8, 2015)

Toyota, Walmart, Target, and McDonald's are taking enormous strides to connect with the next generation of multilingual, multicultural customers

Create and Share Content Your Audience Will Love

admin, (Dec 8, 2015)

For more insight on content marketing, check out the Incite Marketing Summit - the best brand-focused marketing conference in 2016! This session...

Start the Presses: Go From Brand to Publisher to Win Over Customers Organically

admin, (Dec 4, 2015)

Build Your Editorial Dream Team: Hire and train like a digital-first publisher. Staff your organization with the ‘technocreative’ talent...

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