Customer Service

Delivering the personal touch: don't creep out your customers

Matt Pigott, (Feb 14, 2017)

Last in a four-part series on personalization in 2017

Delivering the personal touch: why more brands are turning to voice

Matt Pigott, (Feb 14, 2017)

Third in a four-part series on personalization in 2017

Customer service disruption, part three: never underestimate the power of intangibles...

Matt Pigott, (Sep 18, 2016)

Just because you can't see something, doesn't mean it isn't there.

Customer service disruption, part two: how Southwest and Spotify are spreading real love

Matt Pigott, (Sep 18, 2016)

From Southwest Airlines to Spotify: how a little love goes a long way

Customer service disruption: keeping up with the unicorns

Matt Pigott, (Sep 18, 2016)

The fastest growing companies start with a customer-centric attitude. Discover why keeping up is vital to win the hearts and minds of modern consumers

More platforms. More devices. How are brands making sense of (and capitalizing on) increasing customer complexity?

Matt Pigott, (Aug 31, 2016)

Read this, the last in our three-part 'marketing attribution’ series

The big data well – how will it be tapped into and capitalized upon?

Matt Pigott, (Aug 24, 2016)

Marketing Attribution: Second in our three-part series

Marketing Attribution: data is power, so long as you know how to interpret it

Matt Pigott, (Aug 16, 2016)

Marketing Attribution: first in a three-part series

Content and the platform puzzle: how the Discovery Channel solved it

Matt Pigott, (Jul 22, 2016)

The third and final installment of our three-part series on content and the art of brand storytelling.

Can fewer touchpoints lead to less CMO stress and happier customers?

Matt Pigott, (Jul 22, 2016)

Plus…how Disney is knocking personalization out the park!

To achieve great customer service, perfect the art of technology

Matt Pigott, (Jul 1, 2016)

The first installment of our three-part series on customer service in a digital world

Is face-to-screen better than face-to-face?

Matt Pigott, (Jul 1, 2016)

The second part in our three part series investigating customer service in a digital world

101 shades of grey: why marketers must know, name and tag them

Matt Pigott, (Jun 13, 2016)

To get personalization right, consider what wine.com and Room & Board are doing

Personalization vs. Customization: What's the difference?

Matt Pigott, (Jun 1, 2016)

Confusing customization and personalization is common, but there’s a world of difference between the two.

Incite asks marketers: What do you think is over-hyped?

Mark Kersteen, (Mar 1, 2016)

Marketers are an optimistic bunch...

Target, Walmart, Kohl's, and other retailers are investing in mobile commerce to strengthen their brands

Matt Pigott, (Feb 25, 2016)

"90% of consumers have their mobile phones with them 24/7."

The Corporate Social Media Awards Announces Call For Entries

aaronjackson, (Dec 18, 2015)

Recognizing and rewarding social media excellence, achievement and innovation within big business.

Adapt to - and Succeed With - New Customers, Tools, and Platforms

admin, (Dec 9, 2015)

Update Your approach to Keep Up with Rising Customer Expectations: Your customers are sick of messages that are impersonal, replies that are slow,...

New Trends in Mobile Marketing

admin, (Dec 4, 2015)

Mobile is No Longer Optional if You Want Your Marketing to Succeed: Hear the latest research into how customers are engaging with mobile, and get the...

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