Brand Management

Scale Versus Personalization: Topics from the Brand Marketing Summit 2018, New York

Zsofi Kulcsar, (Nov 14, 2018)

How to reach distracted audiences in a multi-channel, digital world was top-of-mind during the Brand Marketing and Social Media Summit that took place in New York on October 24 and 25, 2018.

Exclusive Q&A with Jill Cress, Chief Marketing Officer at National Geographic

Zsofi Kulcsar, (Aug 8, 2018)

For 2018 Incite Group has made a bold statement ‘Marketing is Dead: Engagement is Alive’ what are your thoughts on marketing’s role to drive engagement?

Wasserman Exec: Brands Need New Game Plan for Streaming Sports

RobertGray, (Feb 20, 2018)

Digital distribution has obviously been a game changer for sports content providers as well as advertisers and one company that’s at the center of sports marketing is Wasserman.

Mobile Must Evolve: Open Mobile Summit Day One Wrap Up

Zsofi Kulcsar, (Nov 30, 2017)

Companies shouldn't linger at a mobile-centric strategy, experts say. Susan Kuchinskas reports.

Airbnb: building business brick by brick with big data

Matt Pigott, (Apr 14, 2017)

Marketing Attribution 2017-Part 3: How leading brands use it while others are losing it

San Francisco 49ers...data touchdown!

Matt Pigott, (Apr 6, 2017)

Marketing Attribution 2017-Part 2: Demar Amacker, strategist and CRM analyst at the San Francisco 49ers, talks to Incite on marketing attribution

More platforms. More devices. How are brands making sense of (and capitalizing on) increasing customer complexity?

Matt Pigott, (Aug 31, 2016)

Read this, the last in our three-part 'marketing attribution’ series

The big data well – how will it be tapped into and capitalized upon?

Matt Pigott, (Aug 24, 2016)

Marketing Attribution: Second in our three-part series

Marketing Attribution: data is power, so long as you know how to interpret it

Matt Pigott, (Aug 16, 2016)

Marketing Attribution: first in a three-part series

CUSTOMER EXPERIENCE: To win customers, empower those who serve them

adaptive, (Jun 30, 2016)

●        Take an integrated approach:With more than 110 million connected customers, Verizon’s Domenico...

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