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Introducing the new Usefulsocialmedia.com

By Nick Johnson on February 5, 2013

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We’ve just launched our new beta website. It’s designed to help you get the insight and analysis you need to do your job better. Read on to find out more about our new tools and features!

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Content is King Part 1: Carefully crafted content will build your brand

By Tamsin Oxford on January 23, 2013

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The content strategy across an organisation’s social media channels is often so far removed from the brand identity that it doesn’t even come close to being content royalty, much less king.

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Wednesday Update: Skittles’ brave social persona, Bacardi on social in 2013 and the death of the social media director – again?

By Nick Johnson on January 23, 2013

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This week’s roundup of news on corporate social media features a look at Skittles’ use of Twitter, an interview with Bacardi’s Head of Digital, another look at Facebook’s new ‘Graph Search’ and more.

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Executive Insight: Ancestry.com

By Nick Johnson on January 23, 2013

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The latest in our series of interviews with leading corporate social media practitioners brings us to Nick Cifuentes, Director of Global Social Media at Ancestry.com.

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Facebook vs LinkedIn: Analysis of corporate adoption rates of established social networks

By Nick Johnson on January 17, 2013

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In this piece, we reveal some of the findings from the forthcoming State of Corporate Social Media briefing. We look at the adoption rates and utility of some of the biggest social networks.

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Wednesday Update: Facebook’s Graph Search, Panera Bread’s great social case study, and more

By Nick Johnson on January 16, 2013

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In this week’s Wednesday Update, we take a look at Facebook’s new Graph Search product, take in two leading edge social media case studies from Panera Bread and Samsung, and finish up highlighting two new reports released this week.

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