By admin - December 7th, 2015

Doug Zarkin, CMO of Pearle Vision, explains how he reinvented the Pearle brand to face established competitors.

Actionable Lessons from Reinventing a Legacy Brand: Learn how Doug Zarkin went back to Pearle Vision’s core values to breathe new life into this leading eyewear brand.

Pearle Vision, Doug Zarkin, Chief Marketing Officer

Please login to view video - or subscribe here

This video is available to access for subscribers to the Incite On Demand Service. To learn more, click here

and for a free two-week trial, click here.

comments powered by Disqus