Greg Stuart and Jay Dunn discuss the importance of new platforms and applications within marketing.
Update Your approach to Keep Up with Rising Customer Expectations: Your customers are sick of messages that are impersonal, replies that are slow, and marketing that doesn’t offer any value—grab their attention by doing the opposite.
Present a Consistent Brand in a Fragmented Digital Landscape: Digital and social platforms have multiplied—present your brand in a way that’s consistent, but takes the unique advantages of each into account.
Reach Your Audience When and Where They’re Most Receptive: Customers are more connected than ever—your marketing has to be as well.
Bare Necessities, Jay Dunn, Chief Marketing Officer (former)
Mobile Marketing Association, Greg Stuart, CEO
Moderator: Forbes, Bruce Rogers, Chief Insights Officer